Selling boats is not an easy feat. There are numerous factors in play that determine the success of boat dealers. While convincing customers is the primary challenge, there are more challenges lined up to make it all the more difficult for boat-dealers. Leveraging some of the hacks and learning tips from the industry’s experts could help you a lot.
At Premier Watersports, we have tried out lots of such tips to increase our sales. We have been in this business for more than 15 years and in these years of experience, we have learned some vital tips and hacks that could benefit the boat dealers. In this blog, we will share some of these tips to make your boats for sale Knoxville endeavours a great success.
The Top 15 Boats for Sale Knoxville Tips
We will cover some of the essential tips that every boat dealer needs to know and some of the uncommon yet useful ideas that could give a competitive boost. Let’s dig into the boats for sale Knoxville tips now.
1. Have a Good Grasp Over the Market Situation
If you think what’s new in the boat selling industry, think again! Along with technological advancements, huge competition and customer expectations, your business also needs to keep up. For that, you need to keep yourself updated about what’s going on in the market at present, what your competitors are doing and any new trends that could sweep the boat sellers in Knoxville.
2. Know the Prime Boat-Selling Seasons
If you are in the industry long enough, then you must know the seasons when many people buy boats and the seasons when there is a huge level.
For example, you can barely see any people lining up in front of your ‘boats for sale Knoxville’ boards in December, January and February. This is because the temperature drops down to zero-degree Celsius or even lower, which means no one will be in the mood to go for a drive in the chilling weather.
As boat-dealers, you should be aware of such seasons when your business will take a hit and make the most of the summertime.
3. Understand the Market Limits for Deciding the Costs
Again, there are some seasons when you can increase the rate to the highest and yet the customers will buy it. And sometimes, like the winter season, you wouldn’t be in a position to bargain high rates and instead take up whatever sales you can make with a decent margin.
You cannot afford to charge a higher price when your nearest competition is charging just 80% of your rate. During such times, you need to decide an upper and lower limit for the cost of boats based on the current market rates.
4. Observe Your Competitors’ Strategies
It’s not wrong to watch and learn. You can study what your competitors are doing from time to time and note it if you find something interesting or some strategy that you can modify and use for your own.
You don’t need to copy whatever they are doing per se but instead leverage their ideas as inspiration to develop your unique strategy to attract customers.
5. Learn to Be Persuasive
The most important trait of any salesperson is to have excellent persuasion skills. If you need to convince a customer who is slightly doubtful to buy a boat or to talk up about your boat to sell it for a high price, you need to be persuasive.
Even if you aren’t good at it, recruit a few such persons to work under you for better sales.
6. Keep the Boats in Its Prime Health
This is especially needed if you are a used boat seller. The main part about selling used boats is that your customers shouldn’t feel that it is a used boat. Many opt for used boats for the lesser price but still expect top-notch condition as in a new boat. So keep your used boats serviced, cleaned and spotless to make quick sales.
7. Have a Good Online Presence
Nowadays, we do a lot of shopping online for many stuff and therefore, we tend to go online the first thing to search for items that we wish to buy. And buying a boat is no different. Many people are going online to find the best boat-dealers in their nearby area. Therefore, if you want more customers to visit your business, then you need to show your online presence so that people get impressed and come to your store.
8. Include Stunning Images of Boats Online
You cannot just talk about your boats or include a grainy picture of it. You need to convince the customers straight away that your boats are kept in the best condition and it is possible only with some great images. We recommend you to start and website and include product pages for different boat categories with perfect shots of your boats and its vital features.
9. Include All Essential Details on Your Online Listings
There are several boat dealers and boat listing platforms on which you can add about your business. It’s also essential to create a Google My Business listing complete with all the details relevant to the customers like:
Address and location of your store
Contact details
Opening hours on all days
The boat models you have
Product images
Business description
Any additional services you provide
Also, make sure to answer any queries people ask about your business to show them that you care.
10. Create a Systematic Approach for Business Proceedings
When your employees don’t have a system to flow, then the business will get messed up easily. Have a system for all the critical actions in your business, like the procedure for making a sale, recording a purchase, taking care of accounts, conversations with suppliers, stocking the inventory, employee attendance and other details that you feel are important.
11. Collect Contact Details of Leads
Some people can contact you asking for information about your boats but may never visit the store. Some may visit the store and not complete a purchase. These are leads that have good probabilities of converting as sales. So collect the contact details of all such leads that include the email address and phone number. You can send out messages about new offers, new boats for sale and discounts for better conversions.
12. Make All the Difference with a Great Presentation
Do you know the goosebumps that some get on seeing their favourite boats? Well, it has a lot to do with the way the boat is presented too.
Keep your presentation perfect. Your boat should majestically stand facing the customers instead of showing it in some dingy closed interior warehouse. Show them how beautiful it will look on the waters and how great the customers will look driving them. The first impression of the boat speaks a lot and, therefore, makes sure not to jinx it.
13. Let the Buyers Feel the Boat as Theirs
Most boat owners would love to experience the feel of having their boat, cruising on the waters and being a boat owner. So, feed that experience to the customer as you show it to them.
Make them envision themselves on the boat, detailing about how great it would be to spend some time on their boat on the waters during their free time. This needs a bit of persuasion as well as imagination skills to convince the buyers.
14. Survey the Boat Before Setting the Costs
Boat-dealers generally hire a professional surveyor to analyze the boats before putting a price to it. It’s essential to know for yourself about the current condition of the boat before you go ahead and charge it an exorbitant rate. Be fair to the customers and charge them a reasonable price based on the boat condition.
Don’t forget the word of mouth marketing, which could turn good or bad based on the customer experience for the boat dealers Knoxville TN.
15. Include Smart Marketing Strategies
You need to get the word out there about your business and it’s possible only if you consistently put some efforts into marketing. Include a mix of both online and offline marketing strategies that work well together to direct a substantial amount of leads to your store.
Give some special attention to events like new boats for sale launches, high discount offers or new branch openings. This will increase the number of people visiting your store, which will further lead to more boat sales.
Include all of these tips in your business to see a distinct increase in the number of conversions. Make sure to value customer service more than anything else while implementing these tips and notice the transformation it brings for your revenue.
Meanwhile, Also check out : Are Pontoon Boats Good for Fishing or Just Fun in the Sun?
